PORTFOLIO

My name is Abby Frenes, I am a creative and versatile Art Director based in Oakland, CA with 13+ years of experience in video production, graphic design, photography, music production and brand storytelling. I have a strong track record of managing end-to-end creative processes across digital, print, and motion design as well as balancing timelines, budgets, and shifting priorities in fast-paced environments. I’m also well versed in crafting visually compelling user journeys while upholding and evolving brand identity. One of my strongest traits is developing cohesive strategies that streamline organization, process, and execution—enabling cross-functional teams to manage complex projects with clarity. What I love most about my profession is infusing humanity into brands and building a visual world that excites both internal teams and external audiences.

• Video production: End-to-end creation, editing, and direction for digital and social platforms.

• Graphic design: Crafting visual narratives and solutions that captivate, inform, and inspire across digital, print and motion.

• Photography: Professional catalog and lifestyle photography, including retouching and on-set direction

• Motion design: Animation and motion graphics for engaging storytelling

• Music production: Crafting audio with a focus on timing, balance, and mood

• Brand storytelling: Building compelling narratives that align with brand identity

• Cross-functional collaboration: Working closely with marketing, design, and leadership teams

• Strategic project management: Streamlining processes and managing timelines, budgets, and shifting priorities

• User experience: Designing cohesive and visually engaging user journeys

• Global scaling: Supporting international expansion and adapting creative for global markets

• Open-minded with strong skills in listening, learning, communicating, visualizing, and executing abstract ideas

• Enthusiastic, flexible, and quick to adapt to new technologies and processes

• Diligent and punctual with deadlines, consistently meeting expectations

• Driven by joy, inspiration, ambition, empathy, and creativity in all work

• Committed to a growth mindset, regularly reflecting on ways to improve team support, systems, and efficiency while fostering empathy